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Why TikTok Likes Matter: Understanding the Importance of Engagement

Why TikTok Likes Matter: Understanding the Importance of Engagement


TikTok is a new internet sensation that took the social media world by storm. At first, teenagers flocked to this platform, but gradually users of all ages started using this platform to share their videos. The platform used earlier only for sharing dance videos is now being used for sharing how-to videos, entertainment videos, and brand promotion videos.

TikTok is being used by companies and individuals to promote their brands and build a loyal and huge follower base. It is a platform that can turn newbies into celebrities with the help of engaging content. Like all other social media channels, “likes” and “engagement” also matter a lot on TikTok. In this article, we will be discussing the importance of TikTok likes and how important is “engagement” on this social media platform. We will also reveal a bonus tool at the end that will help you in increasing “likes” and “followers” on other social media sites. So, stay with us till the end and grab a valuable piece of information for free.

Importance of Likes on TikTok

It does not matter how much time you have spent in the TikTok world; the number of likes you receive on your videos is as much important for a newbie as for a professional. “Likes” play a crucial role in the success of your TikTok journey. A well-liked video has a higher chance of gaining the account more followers and engagement.

For example, if you are looking for a recipe video on TikTok for a particular dish and have come across two videos for the same, it is obvious that you will follow the one that has more likes. Because the higher number of likes suggests that the recipe video is a good one, and people might have actually tried it. We will discuss the importance of likes in detail below:

1.Videos With More Likes Are Watched More

There is generally an assumption by users that a video that has received a reputable number of likes must have good content. On the other hand, a video with great content might suffer because of receiving a low number of likes.

2. Increase in Follower Count

People normally assume that an account with a high number of followers must churn out engaging content. Hence, they also follow the account, and the account gains more followers in the process.

3.Reputation Building

There is a lot of confusion among followers about the genuineness of an account. Hence, an account with a reputable number of likes and followers tends to have a good reputation.

4.Redirecting Traffic to Your Website

Having a reputable number of likes and followers on your TikTok account will allow traffic to be redirected to your website. This, in turn, will improve your rankings on various search engines.

Hence, if you want to gain a huge fan following on TikTok, you need to create content that can generate a huge number of likes. Now that we have discussed the importance of likes let us understand the importance of engagement on TikTok.

What is Engagement on TikTok?

On TikTok, there are several ways through which users interact with your content. Engagement on TikTok consists of likes, comments, shares, and saves of a video. The number of times a video is being played and how long it is being played also leads to engagement on your content. All these factors are considered by the TikTok algorithm while calculating engagement on a TikTok video.


If we talk about the calculation of the engagement rate on TikTok, the formula is mentioned below:

Likes + Comments + Shares/Number of Followers

Several pieces of research suggest that the engagement rate on TikTok needs to be higher than other social media platforms for your account to be considered successful.

How to Bring a Hike in Your Engagement Rate on TikTok?

1. Get Creative in Your Replies

The first rule of engagement on social media is to always reply to the comments on your content. You can also create a video as a reply to some specific comments that might have asked for some extra content. Or you can create a thank you video in response to the positive comments on your content.

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2. Make Use of the Q&A Feature

You can also create meaningful relationships with your audiences by using the newly launched Q&A feature on the app. This feature enables you to answer the queries of your followers and interact with them through video replies.

3. Quality Content

Know what to post, when to post, and how much to post. Creating engaging content and pushing it to the audiences at the right time enables you to get high engagement on your account. It is crucial to decide the frequency of your posts. Too less or too much posting both are bad for your brand reputation.

4.”Give and Take” Relationship

You need to engage with other creators’ posts to get engagement on your posts from them. Once a celebrity engages with your content, the chances of your post getting viral are quite high.


5.  Use Popular Trends

Tell a story, hop on the trend wagon, go live, or get creative. Always try to bring something new to your content. Your content should be entertaining enough so that users do not scroll through it in 3 seconds.

6. Check your TikTok Analytics

Plan your content strategy by understanding your account analysis. The TikTok analysis will tell you exactly about the demographic of your audience along with the performance of your content.

The above-mentioned tips can help you strategize your content creation journey on TikTok. We hope your account will soar to new heights using the given information. And now, time for the bonus reveal. If you are on Facebook, Twitter, or YouTube and looking for a legal and genuine way to hike your likes and followers, give FBPostLikes a try. This is a social media growth tool that is highly efficient in supporting your journey on different platforms. They have well-curated packages with affordable rates. And as for your TikTok journey, get creative, and the sky’s the limit.