For the last few years, TikTok has exploded in popularity worldwide. Several reasons are marked behind its popularity. One of the major reasons is its short-form video content.
People show more engagement with short-form video content. The idea of this can be taken from the fact that a typical TikTok user spends around 95 minutes daily on the app.
Moreover, the number of monthly active users reached over 1.5 billion worldwide. This is the reason TikTok is considered one of the marketing giants on the internet nowadays.
Whether you are a business owner, a marketer, or a content creator creating your own personal vlogs, TikTok offers you a vibrant stage to showcase yourself to the whole of the world promptly.
New to TikTok? Worry not, as this guide will help you know how TikTok works, and what benefits you can avail by maintaining your presence on TikTok. In addition, you can explore potential tips on how to use TikTok as a marketing channel. So, let’s begin your TikTok fame journey here!
What is TikTok and How Does it Work?
TikTok is a short-form video-making social media platform that allows users to create, share, and even discover video content. Usually, this short-form content ranges from 15 seconds to a few minutes. The platform was first discovered in 2017 and today has become one of the most downloaded apps globally.
The platform works under a specified algorithm that promotes the content across the platform based on several factors. These factors include genuine interactions with the content in the form of likes, shares, comments, and saves. Besides this, content information including captions, keywords, hashtags, sounds, etc., and the settings, such as country and language preferences matter a lot.
Benefits of Using TikTok for Marketing
TikTok helps businesses, marketers, and content creators alike to reach a maximum audience. Here is what exceptional one can achieve on TikTok as a business owner, marketer, or content creator:
A Gateway to Billions of People
As the total number of active users on TikTok reaches more than 1.5 billion, the platform has become a gateway to showcase yourself to billions of people within no time.
TikTok is officially operational in more than 150 countries (available in 75 different languages), allowing businesses to easily target audiences anywhere in the world. At the same time, it offers a vibrant stage for creators to showcase their talent to the entire world.
Leverage TikTok Shop Feature
TikTok offers a feature to create a shop and product listing on the platform. This feature allows businesses to sell products directly through the platform without creating a separate web store. This feature of the platform has transformed the way to market and sell products online.
Chances of Becoming an Influencer
TikTok offers creators the chance to become an influencer on the platform. You can get the chance to become an influencer or collaborator even with a few thousand followers. The condition is only to have active and relevant followers from specific regions. Collaboration can help you earn a lot by showcasing the brand’s services or products to your audience.
More Content Editing Options
TikTok is maybe the only social media platform that provides users with endless editing options. You can create, crop, and add filters, sounds, stickers, and much more to your content to make it more compelling and according to users’ preferences. You can create the desired content within less consumption of time. So, the platform makes you a more creative profile.
Free to Use
Last but not least. TikTok is a free-to-use platform. It does not ask users to pay while signing up. Moreover, businesses, marketers, and creators are allowed to create and publish endless content free of cost. However, they may need to pay only when they need to run paid TiKTok advertisement campaigns.
Tips on Using TikTok for Marketing Purposes
Creating a presence on TikTok isn’t a big deal but maintaining it can be a challenging task. Whether you are a business owner – looking to promote your products, a marketer – who wants to boost your client’s presence on the platform, or an individual content creator – seeking fame through the platform, you need to create and implement effective and real strategies.
As the platform has become the most competitive landscape, it may become difficult to get instant recognition for beginners. However, creating strategies accurately and implementing them carefully can help you achieve the set goals.
Here we come with the most effective strategic approaches, helping TikTokers to become influential entities on the platform. So, let’s begin practicing the best strategies to stand out on the platform.
Create and Optimize your TikTok Account
Start with creating a public profile and optimizing it. Follow the given simple steps to create a public profile on TikTok:
- Tap on the Profile button, available at the bottom of your screen
- Now, tap the Menu button available on the top of the screen
- Go to Settings and Privacy and tap Privacy
- Now, turn the Private Account on or off
Follow the given tips to create a more optimized profile on TikTok:
- Use a compelling image as a profile picture. For businesses, it is advised to use the same logo as you have created for your brand. Creators can use their own images or any image that shows their achievements.
- Write a short but compelling bio that describes to your readers clearly who you are.
- If possible add relevant keywords and hashtags to your bio or profile description.
- Pin a few videos or content to give your readers an idea about your services or interests.
Create Engaging Content
Creating engaging and relevant content is the basic practice every business owner, marketer, and individual content creator must pursue from the day first of their presence on TikTok.
TikTok communities always love to find something new, relevant to their interests, and engaging content on the platform. Ensure the visuals are compelling, the ideas are clear, and the theme of the content is more alluring, attracting the attention of users.
Use Relevant Keywords and Hashtags
What makes your content more visible and discoverable on TikTok search results is the right use of relevant keywords and hashtags.
You need to do fine research to evaluate or gather the relevant keywords or hashtags. Then using these keywords or hashtags naturally in your caption or video description can make your content more visible in the search results.
Follow Trends and Challenges
TikTok is all about trending topics and challenges. Every time, some topics remain trending on the platform. You need to follow these trends in your content to make your content more visible. Staying trending can help you get a better reach, helping you get real TikTok likes and other engagements.
Collaborate with Fellow Creators
Collaborating with fellow creators and the most renowned profiles on TikTok allows you to get instant recognition on the platform. Marketing professionals suggest choosing the most relevant creator or influencer within your niche. Collaborate with them by creating more compelling, unique, and relevant content ideas. It will surely grab user’s attention, helping you get a wide reach on the platform.
Go with Paid Advertisement
TikTok helps users to reach a more targeted audience shortly with paid advertisement plans. Every single account, including business profile, marketer, and individual content creator can run ad campaigns. Choose the best ad format and run campaigns according to your needs.
Post at the Right Time
Posting your content on TikTok at the right time is a strategic approach to reach a more targeted audience. You can take the idea of the right time in several ways. For example, you can take ideas from your competitors – like when they usually post to get interactions.
Besides this, you can gather data from the TikTok analytics to learn at what time your posts get more engagements. The more your content will be visible, the more it gets recognition- can help you engage more TikTok followers with your accounts.
Conclusion
TikTok undoubtedly becomes the best platform to meet a larger audience worldwide. Businesses, owners, marketers, and individual creators all can get exceptional benefits from the platform to reach their targeted audience. The given significance is enough to understand the importance of TikTok over other social media channels. In addition to this, the discussed tips will surely help you get better recognition on the platform.
Author’s Bio
Zeeshan Ali
Hi there! I’m Zeeshan Ali, a content writer with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.
