Cross-platform marketing is a great way to boost your business and increase brand recognition. While TV ad campaigns should be a part of your marketing strategy, you can make them even more effective by syncing them with your Instagram ads. Utilizing a media planning tool, you can evaluate the success of your campaigns, identify new marketing opportunities, and reach new and exciting audience segmentations. Knowing how to sync your Instagram and TV ads is the first step to unlocking virtually unlimited ad potential!
Why Sync Instagram Ads with TV Campaigns
If you already use TV ad campaigns to reach your target audience, you may be wondering why you should even bother syncing them with Instagram ads. The truth is that while one is good, both are better. When you sync both ad strategies, you can leverage each platform to create more impactful and cohesive campaigns. The result? Increased reach, better engagement, and more sales. What makes this method so beneficial?
- Greater viewer segmentation – With TV campaigns, you can reach broader audiences, while with Instagram ads, you can create targeted messaging for specific demographics.
- Improved engagement – You can use Instagram’s interactive format (think reels and stories) to create highly engaging content that works seamlessly with your TV ad messaging.
- Real-time schedule optimization – With platforms like performance TV https://www.simulmedia.com/ , you can run Instagram ads to correspond with specific TV programs.
- In-depth insights – Performance TV campaigns provide real-time insights into consumer behavior so you can see what campaigns work and which ones you should improve for the future.
- Increase brand awareness – Brand awareness is crucial to success, and by utilizing cross-channel marketing strategies, you can make your ads more impactful and memorable.
- Drive traffic – The interactive nature of Instagram ads can help you drive traffic to your landing page or website, helping boost sales.
- Higher ROI – By using both platforms, you can increase your return on investment and maximize your ad spend.
How to Sync Instagram Ads with TV Campaigns
Now that you see how beneficial syncing your TV campaigns to Instagram ads can be, it’s time to discuss how to do it.
Before we start, you’ll want to make sure you link your Instagram account with your Facebook Ad account since they operate under the same company.
How to Link Instagram Ads and Facebook Ads
- Start in Business Manager – Navigate to the Meta Business Suite and click “Business Settings.”
- Connect to Instagram – Find “Accounts” and click “Instagram Accounts.” Select “Add.”
- Log into your Instagram – Log into your professional Instagram account.
- Connect Ad Pages and Accounts – Check to ensure your ad pages and accounts are connected with your Instagram account.
Once you’ve linked your Facebook and Instagram accounts, you’re ready to create your ads.
Create Ads
Once you’re ready to start creating ads, you’ll want to use Meta Ads Manager. This helpful tool makes it easy to create Instagram ads that align with your marketing goals.
- Select your campaign objectives – Choose the objective that aligns with your ad placement goals (e.g., “Traffic,” “Engagement.”)
- Choose the Instagram placement – Select “Manual Placement” and click “Instagram” to specifically create ads on that platform. Select “Advantage+ Placements” to create ads across all Meta platforms.
- Fill in your ad details – Fill in the details for your ad, including the schedule, budget, and target audience.
- Create ad copy and visuals – Choose the desired ad format (carousel, video, image.)
Sync Your Ads
Once you’ve created your ad, it’s time to sync it to your account. To do this:
- Click the “Sync Ads” button below the enable option on the top right corner of the screen.
- Wait for syncing to complete
Now that your ads are running on Instagram, you have a cross-channel marketing strategy in place.
Here are a few tips to keep in mind to get the most out of each campaign.
- Keep your Instagram messaging consistent with your TV ads
- Encourage viewers to take specific actions like signing up for a promotion or visiting your website.
- Utilize calls to action to maximize engagement.
- Take advantage of Instagram’s features like IGTV, reels, and stories to complement your TV ads and make them more engaging.
- Analyze and track results through performance TV and Instagram to monitor your ad effectiveness.
You can access your Instagram ad analytics by clicking “Promotions” > “Manager” > “Past Promotions” to see insights.
Syncing Instagram ads with your TV campaigns will help you take your business to the next level. With Performance TV from Simulmedia, you have the tools necessary to create impactful ad campaigns that succeed!
