Signing with a casino aggregator is one of the bigger technical decisions an operator makes. Casino aggregation platform partnerships often run for several years, even though a single API connection can open up content from dozens of studios.
That makes the due diligence stage worth getting right. Sales decks tend to lead with library size, while the details that shape daily operations usually sit further down the contract. The questions below are a practical starting point for that conversation.
1. Which markets is each game certified for?
A large library means little if most of it can't go live in your licensed markets. Many regulators expect each game to be tested by an approved lab for their jurisdiction, and certification often applies to a specific version of a game rather than the title as a whole.
Ask for a list of titles already certified in your target markets instead of a headline figure. It's also worth checking how long newly certified versions take to reach your lobby.
2. How does the aggregator handle regulatory changes?
Rules change at game level more often than many operators expect. In the UK, stake limits for online Slots came into force in 2025, and design rules covering autoplay and spin speed now apply across online casino games.
Every change like this has to be applied across each connected studio. Ask who's responsible for rolling updates out and how long that process usually takes.
3. What does the integration actually involve?
One API is the main reason to use an aggregator, but integration quality varies between partners. Find out whether the aggregator uses a seamless or transfer wallet, since this affects how balances move between your platform and the games.
Ask for a realistic timeline based on recent onboardings of a similar size. A best estimate from the sales team won't always match what happens once technical work begins.
4. Which studios are only available through this aggregator?
Many studios are distributed through several aggregators at once. If two shortlisted partners carry largely the same content, the decision may come down to service and commercial terms.
Ask which studios can only be accessed through this route. You'll also want to know whether those arrangements are fixed for the length of your contract or could change partway through.
5. What are the full commercial terms?
Revenue share is the headline figure, but it's rarely the whole picture. Minimum monthly fees and separate rates for premium studios can change the real cost considerably.
Local gaming taxes also differ by market and may affect how fees are calculated. A breakdown per market lets you compare offers on the same basis.
6. What does the service level agreement guarantee?
Downtime at aggregator level affects every studio connected through it. Check the uptime commitment in writing and find out what happens if it isn't met.
Support hours and response times for critical incidents matter just as much. If you operate in markets far from the aggregator's main office, confirm that cover extends across your time zones.
7. What data and reporting will you have access to?
Reporting should give you data for individual games that you can reconcile against your own platform. Ask whether figures are available live or in daily batches, and whether they can be exported into the tools your team already uses.
Reliable data also supports compliance reporting, which many regulators require on a fixed schedule.
8. How do promotional tools work in each market?
Many aggregators offer tools such as tournaments and free rounds across their studios. These features aren't permitted in the same way everywhere. Spain, for example, places strict limits on promotional activity under RD 958/2020.
Ask how the aggregator restricts or switches off these tools per jurisdiction, so nothing appears in a market where it shouldn't.
9. Which responsible gambling controls are supported?
The operator holds the licence and carries the responsibility. Even so, the aggregator's content should work with your safer gambling controls, including session reminders and reality checks.
It's worth asking how quickly an exclusion or account restriction set on your platform takes effect inside games from connected studios. Any delay here is a compliance risk.
10. How easy is it to leave?
Exit terms are easy to overlook at the signing stage. Check the notice period and whether the contract renews automatically.
Many operators run two aggregators side by side, so flexibility matters. Ask whether any direct studio deals you sign later would conflict with exclusivity clauses in the agreement.
Before you sign
Putting the same questions to every shortlisted aggregator gives you a fair comparison built on facts rather than headline figures. It also brings compliance into the decision from the start, which is far easier than fixing gaps after launch.
Responsible gaming should sit at the centre of any partnership between operators and suppliers. Support from trusted organisations should always be easy to find for anyone who needs it.
