On March 12, 2025, Toyota Motor Corporation announced the expansion of its battery electric vehicle (BEV) lineup in Europe, reinforcing its multi-pathway approach towards achieving carbon neutrality. The announcement included the premiere of three new models: the Toyota C-HR+, bZ4X, and Lexus RZ.
Key points of the announcement:
- Toyota is strengthening its BEV products in Europe due to the region’s high rate of electrified and BEV ownership.
- The new lineup covers the B-, C-, and D-SUV segments, which are major parts of the European market.
- This expansion follows the launch of the all-new Urban Cruiser at the end of the previous year in Europe.
- The multi-pathway approach aims to offer electrified vehicle options tailored to customer needs in different countries and regions worldwide.
- Toyota’s strategy aligns with its commitment to product and region-centered management, focusing on making “ever-better cars”.
This announcement is part of Toyota’s broader strategy to achieve 100% CO2 reduction in all new vehicles in Western Europe by 2035. The company’s multi-pathway approach includes a full array of powertrains, from flex-fuel hybrids to fuel cell vehicles, demonstrating Toyota’s commitment to providing diverse sustainable mobility solutions.
However, if you’re still interested in one of those Toyota petrol vehicles, you can pay for tickets to join one of the car competitions to win a car such as the Toyota GR Yaris Circuit Pack. If not, you can also join the free competitions too. This way, you have multiple options to engage with vehicles, whether you’re interested in the latest BEVs or traditional petrol models.
