Owners of small businesses can leverage social media to reach prospective customers. If the right strategies are implemented, the company will drive great sales. Many companies use the power of social media to grow their businesses into great enterprises, and they are reaping the rewards.
Interestingly, even the most profitable business ventures use social media to drive sales. Since we spend some time on social media each day, it is an opportunity to understand each platform and implement strategies to scale your local business idea.
What is a local business?
A local business is an establishment that provides people in a geographical setting with products and services. Usually, a local business has an average-sized number of customers, and it employs people within and outside the locality. Also, a local company knows the needs of people living in the community and supplies these services to buy.
Four vital social media strategies for your local business
According to a study from Statista, over 3.6 billion people were using social media globally, and the number is expected to rise to around 4.41 billion by 2025. This means that there are more than enough prospective customers that will patronize your local company.
Here are some social media strategies to grow your local business
Create a plan
Every proficient social media strategy begins with a plan. A plan helps you set a goal to achieve for your business. Create time to structure a social media plan that contains your business goals and objectives. One of the ways to get started is by researching what people want and working towards satisfying their needs. You should also study your competition, see where they are not meeting up, and probably make your unique selling point.
Select the right platforms for your business
Not all social media platforms will drive sales for your business at the same rate. You may apply different techniques to get more retweets on your Twitter account or get more followers on your Facebook account. Even though you can use all platforms for your business, you should be more intentional about the likely ones to meet your business goals.
Know your audience
Your audience is a combination of prospective leads and current customers. When you know your audience, you don’t have to target everyone. Instead, you can gather data on your present customers and use some analytics tools to know those who are likely to buy from you.
Study trends
These days, local enterprises jump on social media trends to market their products and services. However, don’t hurry to join every viral trend, as some of them might give your business a bad image. Instead, study each trend and ensure it’s a good marketing boost for your local company before you join.
Extra tools to help you develop your local business
Using the right tools for your local company can save you time, and sometimes, money. So if you are looking forward to having the most profitable business in your community, here are some tools to help you.
CRM tools
CRM tools help you store customer and prospective leads data. They also help you leverage on sales prospects, supervise marketing initiatives, etc. Some essential CRM tools are Hubspot, Salesforce, Sellsy, Proofhub, Zapier, etc.
Communication tools
As your local business develops, the number of employees and contract staff increases. Therefore, you need to manage communication and collaboration properly for everyone to be on the same page. Some essential communication tools for your business are Google (Slides, Sheets, Gmail, and Docs), Slack, Asana, Zoom, Zoho, etc.
Task management tools
As your team gets larger, the more challenging it can be to monitor each employee’s tasks and activities. These task management tools will help you know completed and not completed tasks: Asana, TickTick, Zoho, Wrike, etc.
Some most profitable business ideas extras for a local business
Do you want to differentiate your business? You need to implement the most profitable business ideas that will make people identify with your business.
Here are some business ideas extras to consider:
- Offer discounts, coupon codes, and giveaways
- Do more video content
- Share reviews of past and present customers
- Be more conversational in your social media copies
- Organize contests
- Jump on social media trends
In Summary
Your social media strategies will be more effective if you provide value to your customers and share top-quality content on your social media pages. Be consistent with these strategies to keep your customers returning for more. You can also check out the link in the introductory part of this article for more essential tips.
